Case Study : ChitChat Bingo

Background

ChitChat Bingo was an early player in the now massive UK online bingo market. The site was originally launched in 2006 and by 2010 was in great need of a complete re-development.

Brief

We were appointed the project as part of our ongoing relationship with G2 (formerly St Minver) and tasked with:

• improving and updating the look and feel
• improving conversions
• integrating improved technology
• integrating social media and up to date seo features
• create ongoing marketing materials under new branding

Solution

The site had to be plugged into the G2 content management system and as a result we had to push that CMS further than what as thought possible to get where we wanted to with the site features. The site uses a large amount of real time data which had only previously been seen in the game/secure areas of the site and other sites on the network, also we made use of facebook plugins. Additionally we have created Facebook apps for the brand which pull content from the main CMS into ChitChat Bingo's Facebook page.

Results

While actual data is sensitive and cannot be published at this time we can say that visitor response was encouraging with both signups and real money player conversions hitting an upward curve immediately after relaunch in April 2010. On an ongoing basis we keep this momentum going with a continuous turnover of onsite and external promotional messaging and marketing materials including display adverts, email creative, technical updates/maintenance and print.

{ Launch Online Display Ad } { Launch Campaign Page Preview } { Launch Email Preview } { Launch Onsite Promo Flash }